Contents

• Publisher Information
• Chapter 1: Why Public Speaking Matters Today
• 1.1 Why Is Public Speaking Important?
• 1.2 The Process of Public Speaking
• 1.3 Chapter Exercises
• Chapter 2: Ethics Matters: Understanding the Ethics of Public Speaking
• 2.1 The Ethics Pyramid
• 2.2 Ethics in Public Speaking
• 2.3 Free Speech
• 2.4 Chapter Exercises
• Chapter 3: Speaking Confidently
• 3.1 What Is Communication Apprehension?
• 3.2 All Anxiety Is Not the Same: Sources of Communication Apprehension
• 3.3 Reducing Communication Apprehension
• 3.4 Coping with the Unexpected
• 3.5 Chapter Exercises
• Chapter 4: The Importance of Listening
• 4.1 Listening vs. Hearing
• 4.2 Listening Styles
• 4.3 Why Listening Is Difficult
• 4.4 Stages of Listening
• 4.5 Listening Critically
• 4.6 Chapter Exercises
• Chapter 5: Audience Analysis
• 5.1 Why Conduct an Audience Analysis
• 5.2 Three Types of Audience Analysis
• 5.3 Conducting Audience Analysis
• 5.4 Using Your Audience Analysis
• 5.5 Chapter Exercises
• Chapter 6: Finding a Purpose and Selecting a Topic
• 6.1 General Purposes of Speaking
• 6.2 Selecting a Topic
• 6.3 What If You Draw a Blank?
• 6.4 Specific Purposes
• 6.5 Conclusion
• 6.6 Chapter Exercises
• Chapter 7: Researching Your Speech
• 7.1 What Is Research?
• 7.2 Developing a Research Strategy
• 7.3 Citing Sources
• 7.4 Chapter Exercises
• Chapter 8: Supporting Ideas and Building Arguments
• 8.1 Using Research as Support
• 8.2 Exploring Types of Support
• 8.3 Using Support and Creating Arguments
• 8.4 Chapter Exercises
• Chapter 9: Introductions Matter: How to Begin a Speech Effectively
• 9.1 The Importance of an Introduction
• 9.2 The Attention-Getter: The First Step of an Introduction
• 9.3 Putting It Together: Steps to Complete Your Introduction
• 9.4 Analyzing an Introduction
• 9.5 Chapter Exercises
• Chapter 10: Creating the Body of a Speech
• 10.1 Determining Your Main Ideas
• 10.2 Using Common Organizing Patterns
• 10.3 Keeping Your Speech Moving
• 10.4 Analyzing a Speech Body
• 10.5 Chapter Exercises
• Chapter 11: Concluding with Power
• 11.1 Why Conclusions Matter
• 11.2 Steps of a Conclusion
• 11.3 Analyzing a Conclusion
• 11.4 Chapter Exercises
• Chapter 12: Outlining
• 12.1 Why Outline?
• 12.2 Types of Outlines
• 12.3 Using Outlining for Success
• 12.4 Chapter Exercises
• Chapter 13: The Importance of Language
• 13.1 Oral versus Written Language
• 13.2 Using Language Effectively
• 13.3 Six Elements of Language
• 13.4 Chapter Exercises
• Chapter 14: Delivering the Speech
• 14.1 Four Methods of Delivery
• 14.2 Speaking Contexts That Affect Delivery
• 14.3 Using Notes Effectively
• 14.4 Practicing for Successful Speech Delivery
• 14.5 Chapter Exercises
• Chapter 15: Presentation Aids: Design and Usage
• 15.1 Functions of Presentation Aids
• 15.2 Types of Presentation Aids
• 15.3 Media to Use for Presentation Aids
• 15.4 Tips for Preparing Presentation Aids
• 15.5 Chapter Exercises
• Chapter 16: Informative Speaking
• 16.1 Informative Speaking Goals
• 16.2 Types of Informative Speeches
• 16.3 Chapter Exercises
• Chapter 17: Persuasive Speaking
• 17.1 Persuasion: An Overview
• 17.2 Types of Persuasive Speeches
• 17.3 Organizing Persuasive Speeches
• 17.4 Chapter Exercises
• Chapter 18: Speaking to Entertain
• 18.1 Understanding Entertaining Speeches
• 18.2 Special-Occasion Speeches
• 18.3 Keynote Speaking
• 18.4 Chapter Exercises
• Appendix: Your First Speech
• Appendix: 2. Foundations of Public Speaking
• Appendix: 3. Speech Preparation
• Appendix: 4. Speech Practice
• Appendix: 5. Conclusion
• Appendix: 1. The Public Speaking Pyramid